Silverbird Group and AAA Entertainment Sign $ 50 Million Agreement at IATF

Silverbird Group and AAA Entertainment enter into partnership to develop and produce roster of African feature films on the continent. AAA Entertainment will bring to the partnership an experienced film development, finance and production team, facilities and a network of partnerships, while Silverbird Group will bring its cinema operation and distribution infrastructure and Africa experience to the partnership. West and the rest of the continent, as well as its studio facilities. and network in Los Angeles. The deal is valued at $ 50 million and will focus on the African Export Import Bank’s (Afreximbank) $ 500 million creative industry program for funding. This partnership agreement was signed today at the Afreximbank pavilion of the Intra-African Trade Fair (IATF) in Durban, South Africa, in the presence of Augustine Chukwuemeka Uzoh of Afreximbank, Head of Trade and Finance of business (Intra-African Trade Initiative).

AAA Entertainment has distributed and produced some of South Africa’s best box office hits and is looking to expand that success to the rest of the continent. Their experience in distributing and selling African content locally and globally, combined with the Silverbird Group’s reach and understanding of the rest of the African cinema market, will ensure that a list of well-developed and produced films can reach a global audience. , while being relatable and entertaining for the African domestic market.

“We are excited about this partnership as it offers the opportunity to create quality content between the two largest markets on the continent, namely Nigeria and South Africa, and allows us to access pan-African private capital. and public funding. – Mayenzeke Baza, Head of Distribution and Fundraising at AAA Entertainment

“Silverbird has a long history in the Nigerian media and entertainment industry. We started our journey as a live entertainment events business and expanded it to a network of television and radio station properties. We have successfully built the first film distribution and exploitation company in West Africa and it is now with enthusiasm that we are turning to the sphere of feature film production by announcing our partnership with AAA Entertainment. – Ben Murray-Bruce, founder of the Silverbird group

The partnership will work exclusively with African and African American talent, seeking to bridge the two markets and talent communities, and the first talent collaboration initiated by the Silverbird group is with the producer, songwriter and member of the Board of Directors of the Creative African Advisory Group. Vincent Berry II, who was present at the signing of the partnership on the Afrexim Bank stand at the IATF.

“I am very grateful to have partnered with AAA Entertainment & The Silverbird Group to produce music for films that will showcase African talent and serve as a bridge between talent from the Diaspora and the continent.” – Vincent Berry II, Founder and CEO of Media Farms INC.


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